Yet, his boyish exuberance overtakes his scheming just long enough for him to blurt out to his mother what he wants for Christmas. He's savvy enough to start with subliminal messaging: stick an advertisement in his mom's Look magazine. His lawsuit quotes a series of emails from the movie studio such as one that warned the board game maker: "You can not ship this product without approval from the actor who plays (Scut Farkus). Mother Parker Ralphie has a lot of obstacles to overcome to get his hands on a Red Ryder BB gun. Unlike other actors in the movie, Ward was a member of a Canadian actor's union and his contract did not provide future merchandising rights. "It's not the way you're supposed to treat people and in my gut it just felt unfair and it was the perfect example of being bullied," Ward said. Now, the actor who played perhaps the most famous bully of all time, is taking a cue from Ralphie in the movie and fighting back against NECA. Millions of Americans watch the film every year to this day, and a Broadway play recently launched in New York City based on the movie. By 1997 it had grown into an American holiday classic on cable television, when the TNT network began airing a 24-hour marathon of the movie on Christmas Eve and Christmas Day.
The movie itself gained popularity and fame on cable television, long after its run in theaters ended.
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